Over dinner last week the subject of Vogue got brought up, moving very quickly onto the new Versace campaign starring Miss January Jones. I was quizzed by my friend on why such a striking campaign hadn’t been mentioned on my blog. I had no answer. So here it is “Wiggly Worm”:
On screen, as the star of Mad Men, January Jones is known for her impeccable ’60s style. In her role of Betty Francis, the glacial blonde, former-model and frustrated ex-wife of ad man Don Draper, always requires a perfectly polished wardrobe of the decade’s finest fashions. So when the one and only Donatella Versace was looking to cast the face of Versace’s spring/summer 2011 campaign, which references the spirit of the Sixties, Jones was the obvious choice.
Shot by Mario Testino, Jones stripped down this season for Versace’s spring 2011 accessories campaign. Wearing nothing more than the label’s oversize bags and sleek sunglasses, January is a clearly Versace girl through and through.